Media Coverage​

July 27, 2015

North Carolina's Daily Bread | Huffington Post

Lionel Vatinet is dreaming. He's held high by an unseen parent gripping him on one arm and one leg and he's being lofted in a mighty circle, spinning through acres of locally grown, heirloom varieties of wheat. 

Read the Article Here

July 17, 2015

Get Creative in Raleigh-Durham | New York Magazine

Outside the buzz of Charleston and Savannah, these southern cities are quietly fostering thriving art, design, and culinary scenes.

Read the Article Here

May 28, 2015

Let Lionel Vatinet boost your baking skills | INDY Week

If you love baking and want to up your game, then snag one of the limited spots available in a class with La Farm Bakery's bread guru Lionel Vatinet.

Read More Here

March 12, 2015

Southern Chefs in the Hot Seat | Garden & Gun

southern chefs food secrets

Our secrets are out! From go-to gas station snacks to Southern food secrets, 13 top chefs answer our tough questions. 

Check out the video 

March 10, 2015

Indie Food Boom Down South: From Grandma’s Toffee to Local Sea Salt | Yahoo Food

Our White Chocolate Mini Baguette was featured as one of the many items on display in the Artisan Market during the 10th Annual Charleston Wine + Food festival. The four-day event celebrates both the city, which has become one of the top dining destinations in the country, and the history of Southern food.

Click here to see all the photos

February 18, 2015

James Beard Foundation Semifinalist!

It is such an exciting time for the baking industry in the United States. We are honored to be among all of the bakers in the 'Outstanding Baker' category as well as the many bakers not yet recognized who work tirelessly to create great artisan breads for their communities each and every day.

James Beard Award metal

The 2015 Restaurant and Chef Award Semifinalists | James Beard Foundation

Celebrating the South: Semifinalists for James Beard Awards Announced | Taste of the South

Nine North Carolina chefs, bakers among James Beard semifinalists | News & Observer

NC chefs named James Beard semi-finalists | WRAL

February 1, 2015

The Gastronaut Files: A Lesson in Scandi Bread | Food & Wine Magazine

Scandinavian Rye Bread

Food & Wine Magazine profiles Lionel's brand new Scandinavian Rye Bread. Inspired by his recent trip to Norway, this bread is all about highlighting the beautiful, locally grown and milled grains we have here in North Carolina. 

Read the article here

Check out the accompanying video

January 1, 2015

South's Best Cornbread | Taste of the South Magazine

Lionel Vatinet's Frenchman's Cornbread is featured in Taste of the South's January/February issue. This bread hints at Lionel's French heritage and training, while creating a loaf that southern customers could relate to.

Read more

December 15, 2014

All Rise | The Local Palate

See why southern bread is a rising art across the south.

View the story

December 10, 2014

Tobacco Farmers Are Earning Their Daily Bread Growing Grain for Artisanal Bakers

North Carolina’s restaurants and bakeries are getting local wheat from an unlikely source. See how we use locally grown and milled flours in our loaves.

Read the article here

November 10, 2014

Food & Wine's guide to ordering for Thanksgiving

Their experts chose our breads as one of their 15 mail-order ideas to help make your Thanksgiving a little smoother.  

Click here to read "Where to Order Thanksgiving Dinner"

October 31, 2014

From our fields: Whole grains

Writer Kaitlin Goalen delves into locally grown and milled flours by Carolina Ground for Walter Magazine. We use these whole wheat and rye NC flours in our loaves at La Farm.

Read more here

August 7, 2014

Watch us on UNC-TV's Flavor NC

See how local North Carolina wheat we use in our loaves is grown, milled, and transformed into the artisan breads we make a every day.  

Check out the video here

April 19, 2014

News & Observer talks all about Easter breads

See how Lionel came up with our Hot Cross Buns and why they are so popular today. 

Read all about them

April 8, 2014

Asheville Citizen Times previews the Asheville Bread Festival

Check out this sneak peek into the Asheville Bread Festival. See why Lionel and some of the most respected bread bakers attend every year. 

View the story

April 7, 2014

The Daily Meal learns how to make bread

Master Bakery Lionel Vatinet teaches The Daily Meal's Eva how to make homemade artisan breads.

Check out the video here

April 7, 2014

Food Arts documents bakers traveling with their "mother"

Read all about Lionel's journeys with his sourdough starter; from California to New Zealand.

View the story

March 27, 2014

Bread Magazine interviewed Lionel

Delve into this article and learn all about Lionel's journey to becoming a Master Baker.

Click to view "The Making of a Baker"

March 10, 2014

Garden & Gun recaps Charleston Wine & Food Festival

Read all about writer Jed Portman's top eight things he learned while at the event, including baking tips from Master Bakery Lionel Vatinet.

Check out the story here

January 31, 2014

The Local Palate breaks bread with the Miller, Baker & Chef

Restaurant Eugene in Atlanta hosted a dinner to celebrate Lionel Vatinet’s new book, A Passion for Bread:Lessons from a Master Baker. Learn why the relationship between farmers, miller, and bakers has Lionel so excited.

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January 25, 2014

Chef and the Fatman spend the afternoon with Lionel Vatinet

Live from Cook's Warehouse in Marietta, GA, listen to Lionel as he shows the basics of artisan bread making to Chef and the Fatman.

Listen here

December 18, 2013

Edible Piedmont reviews A Passion For Bread

Read all about Lionel Vatinet's new book, "A Passion For Bread: Lessons from a Master Baker"

Worth the read and great gifts too!

December 11, 2013

WNCN's My Carolina Today shares Lionel's bread making tips 

Lionel Vatinet from La Farm Bakery joins Fred to make bread in this edition of Edible Whole Foods. 

Click here to see

December 6, 2013

Food52 shares Lionel's ciabatta recipe

See why Lionel says that as long as you have a stainless steel bowl and a little bit of patience, it's possible to make artisanal ciabatta at home.

Make the recipe yourself

December 3, 2013

Salt Magazine spends the evening with Lionel in his Southport home

Get a sneak peek into Lionel's at home baking classes.

Read all about the Bakers Retreat

December 1, 2013

Garden & Gun reviews flavorful books for the holidays

See why Lionel Vatinet's book, "A Passion For Bread" was picked as one of their three of the season's most flavorful books.

Check out the review here

November 15, 2013

Food52 interviewed Lionel Vatinet

Writer Marian Bull breaks bread with North Carolina's baker extraordinaire, Lionel Vatinet, as he discusses his new bookand demystifies artisanal bread for the home baker.

Read the article here

November 11, 2013

Food Arts discusses Farmer + Miller + Baker

See why the relationship between farmers, miller, and bakers is so important.

View the story

November 6, 2013

News & Observer calls Lionel "A Teacher at Heart"

Get a sneak peek into one of Lionel's in-home baking classes through the eyes of writer Andrea Weigl and see how Lionel's passion for teaching prompted him to write a cookbook.

Click here to see

November 6, 2013

Publishers Weekly reviews "A Passion For Bread"

Hot off the press, Lionel Vatinet's first book is reviewed.

See what Publishers Weekly thinks

October 30, 2013

Indy Week previews "A Passion For Bread"

Lionel Vatinet shares his passion for making artisanal breads in new book with Jill Warren Lucas.

Click here

October 28, 2013

The Local Palate interviews Lionel Vatinet and reviews "A Passion For Bread"

Find out why he is Cary's rising star baker and all about his new book.

Read the story here           What to read

October 28, 2013

News & Observer talks about Lionel Vatinet's upcoming cookbook events

See where Lionel will be to promote his new book, "A Passion For Bread"

Click here to view the schedule

October 5, 2013

Carolina Epicurean reviews "A Passion For Bread"

Read all about Lionel Vatinet's new book, just one month before it's available to the public.

View the story

October 4, 2013

Tasting Table videos Lionel Vatinet making Stuffed Baguettes

French master baker Lionel Vatinet has taken the symbol of traditional French boulangeries--the baguette--and done something unspeakably American to it: He stuffs it.

Check out the video here

October 1, 2013

Food & Wine talks to the Best Heirloom Wheat Producers

Read all about Carolina Ground, the mill we get all of our whole wheat and rye flour from. 

View the story